May 12, 2016by Madelynn Graham
Bethesda, MD – Peter “webdoc” Martin, President of Cactus Sky Digital, has paved the way for email marketing for the past 16 years. This week, Martin will be recognized as the 2016 Innovator of the Year at the third annual Real Magnet User Group for his explorative use of marketing automation, clicker notifications and email retargeting.
Martin is well-known in the email marketing industry for his mobile innovation, dedication to inbox placement, and the creative energy he pours into each client and their campaigns. Martin and his team at Cactus Sky Digital have spent the last year researching and finessing their email automation campaigns resulting in unparalleled success among dealers on their Lead Igniter program.
“Retargeting has been around for years. We have all had PPC ads follow us around on Facebook and YouTube,” said Peter “webdoc” Martin, President of Cactus Sky Digital, “email retargeting takes this to the next level. If they clicked through from the email campaign and visited your website, they are a hand raiser Web Site. They want your product. Reaching customers when they revisit your website in their inbox is the best way to convert these quality leads.”
Currently, the average website conversion rate is a little more than 2% (CMO.com). Almost everyone that visits your site is not performing your desired actions.
Through email retargeting and automated follow-up, businesses have the extra competitive edge to stay top of mind with interested prospects. To help dealers take email marketing to the next level, Cactus Sky Digital has developed email retargeting and marketing automation follow-up campaigns designed to re-engage prospects and move them down the sales funnel.
Email marketing has remained one of the most direct ways for businesses to reach consumers. The development of clicker notifications provides businesses with a competitive advantage because they now know in real time when a prospect clicks through to their website to continue the shopping process. Email has a longer shelf life than other forms of marketing like direct mail and PPC ads which provides additional value as the dealer is notified when they are back in the market shopping.
“I am honored to accept the Innovator of the Year Award from Real Magnet,” said Martin, “but this is just the beginning. We are looking forward to even bigger developments as the year progresses.”
To learn more about Peter “webdoc” Martin, Cactus Sky Digital and Lead Igniter visit www.cactusskydigital.com.
ABOUT CACTUS SKY DIGITAL
Cactus Sky Digital is a full-service digital marketing agency providing email marketing, online reputation management, website development, social media, public relations, and automotive solutions. For the past 16 years Cactus Sky Digital has adapted to emerging digital marketing technology and trends, currently leading the industry in mobile-responsive email and website development. Cactus Sky Digital utilizes behavioral targeting, mobile-enabled campaigns, social media marketing and database development and management to generate increased customer engagement and conversion. It is the leader in digital marketing and PR with results that speak for themselves: customer engagement, conversion and sales.
The third annual Real Magnet User Group conference will be held at the Marriott at Metro Center in downtown Washington, DC on April 7-8th, 2016. The conference will include two distinct tracks to help users engage more with their customers, increase ROI, and increase brand exposure for their company
- Platform Training
- Marketing Best Practices
The conference draws over 250 attendees from across the Association, Publishing, Tech and Healthcare and Higher Ed industries, among others.