Gone are the days where business owners use Yellow Pages to advertise their businesses or consumers relying on it to find a service or product that they need. As the internet age enters, both consumers and business owners rely heavily on their tablets, smartphones, laptops etc. in order to obtain the information that they need.

A good example of this is the use of Google Maps with the use of it, people could easily find a business or establishment’s location in just a few clicks on their smartphones, aside from that, they could now see that establishment’s ratings, reviews and testimonials as well as photos from actual customers, which makes it easier to decide if it is worth the visit or not, helping them save their time and money.

It is crucial for business owners to pay attention to these reviews, may it be good or bad, more so to reply to them as this helps them build their reputation. Consumers always wanted to feel that someone is listening to them, so even a short reply makes a huge difference by making them feel that they are important which will help gain their trust and loyalty.

The more mention of their business on the web, the better as this helps their business to be easily searchable on the web. More content available about their business, means higher chances that it would appear on the search results of search engines such as Google, Yahoo and Bing, most internet use are guilty of being lazy when it comes to scrolling through these search results so staying on top gives their business a leverage among others.